Harman, BMW Reach Deal
Harman International said Thursday that it has reached a deal with BMW AG to to provide the High-End Surround Sound System to its compact class luxury vehicle platforms.
The announcement follows the news this week that Jennifer Lopez has signed to endorse Harman products.
We are delighted to continue our long-term partnership with BMW with this new high-performance audio system,” said Dinesh C. Paliwal, Harman’s Chairman, President and CEO. “Sophisticated technology that delivers high quality sound for an exceptional listening experience is our hallmark. Harman products have always been the first to market with innovative technologies.