Harman Consumer Group Joins Full Degree Pilot
Harman Consumer Group joined Full Degree's program to test Full Degree's system for managing and distributing content information for use on Internet sites and in print materials.
Harman will work with Canadian retailer Future Shop in the Full Degree pilot program, using Full Degree's template system to feed customized SKU data from a centralized system into Future Shop's systems.
Harman is looking for Full Degree's system to allow it to input SKU information once and then "automatically tailor and share it with each one of our retailers," said Herman Sperling, vice president of marketing for Harman's Consumer Group, in a statement. "We believe this approach can help us build channel loyalty and streamline our internal marketing processes."