Harman to Debut Lopez Commercial During Grammys
Harman International this year is continuing its relationship with the Grammy Awards. The company is planning a presence at Sunday's awards that will include the debut of new commercials as well as sponsorship of the show itself.
Harman, which is marking its fifth year as a sponsor and third year as an "official sound partner" of the Grammys, during the broadcast will show its first North American commercial in the Jennifer Lopez-starring "Beautiful Sound" campaign. The ad had launched previously in Europe.
See the ad, featuring music by Will.i.am, here: