Harman Drops Distributors
Harman International's consumer division announced Monday that it is switching to a direct-distribution model, in order to "deliver the preeminent consumer experience in retail electronics," the company said.
The company will now rely exclusively on direct-to-retail partnerships and no longer use independent distributors. The new model went into effect Jan. 1.
“This new strategy will assist Harman to build its world-class brand portfolio and reputation for quality audio products,” James Foster, general manager of Harman Consumer Division Americas Region, said in a statement. “It will dramatically shape our retail footprint so that consumers are delivered a world-class shopping experience and our retail partners realize improved business results.”