Harman Nabs Jennifer Lopez Endorsement
Harman announced Monday that the Harman Kardon brand has picked up a high-profile endorsement: singer, actress and "American Idol" judge Jennifer Lopez.
Lopez will be featured in the brand's international "Beautiful Sound" advertising campaign. The first ad, debuting this week in Europe, was directed by Martin Campbell, the director of multiple James Bond films.
“We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon’s Beautiful Sound message,” Dinesh C. Paliwal, Harman's president and CEO, said as part of the announcement. “She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances. The Harman Kardon name is synonymous with incredible sound and attractive design, and we are delighted that Ms. Lopez will help us share that message.”