Harman, NBA Reach Headphone Deal
Harman International announced that it has reached a "comprehensive multiyear marketing and merchandising partnership" with the National Basketball Association (NBA.) Harman, as a result of the deal, is "the official headphone, speaker, and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA Development League (NBA D-League), and USA Basketball."
The deal was announced by Harman CEO Dinesh Paliwal and NBA Commissioner Adam Silver.
“As a global leader known for creating and developing the best audio products on the market, we are honored to welcome HARMAN to the NBA family,” Silver said in a statement. “This groundbreaking partnership showcases the intersection of technology and entertainment, and provides our tech-savvy fans with another way to further connect with their favorite team and players.”