Harman Consumer Americas’ grand plan to enrich the in-store experience by making consumer interaction with its products on American showroom floors a high priority has just seen its latest iteration.
The company’s newest “Sound for Vision” active retail display has been unveiled at at the La Cross, Wisc. A/V specialty store Wettstein's.
Chris Dragon, Harman’s director of consumer and field marketing, says owner Dan Wettstein was able to close his first sale for home theater during the construction phase of the display, even before the new 10-foot-by-15-foot area was completed. The purchase happened when “a customer asked for and got a demo firsthand” in the area, which showcases a Harman Kardon AVR 2600 A/V receiver and the HKTS 30 5.1-channel home theater system along with a flat-panel TV. A single button allows sales personnel to offer customers a “before and after” experience of TV sound without and then with the addition of high-performance audio gear. “The customer walked out the door with thousands of dollars’ worth of gear.”