Talk about your reasoning in linking with the PRO Group.
Rogers: The group makeup exemplifies our key customers that we want to partner and align with. They drive a lot of business in the channel, and they also give us good market reconnaissance out there that helps us develop better products. We talked to Dave Workman, and we do a lot of business in multiple categories with Crutchfield and have had a relationship with Car Toys since the mid-’90s.
With the launch of the MS-8, it was important to us that we had people who would display and demonstrate the product in a very professional way. So we came up with a plan with [PRO’s] Dave Workman to put resources in training, and there are some displays we’re going to make available for the MS-8. MS amplifiers are also launching in September.