You are supervising a good number of Harman brands – Harman Kardon, JBL, Infinity, and AKG. Will there be, in future, any re-thinking of distribution or market positioning for any of the brands you are in charge of?
Rogers: Our company has worked very diligently in the past 12 to 24 months to make sure we have an alignment in the marketplace. After we did the end-user research, a lot of that work has been done with the strategy that followed, since that time.
We will be a premium supplier of higher-quality goods. I know in the next 18 months and beyond that there’s nothing on the roadmap in any of our discussions where it says we’re going to take this or that brand downstream. We’re looking to go the other direction. We believe that within each category, our value to the marketplace is providing better sound. Our product development team has been tasked with proving it. Whenever we launch a product, in an apples-to-apples competition, we need to have a performance edge. That’s going to be our unique selling proposition, going forward, for the brands.