Ultimate Electronics has signed on with direct and target marketing company Harte-Hanks with plans to further employ its Allink Advantage database marketing product. Harte-Hanks is contracted to produce an integrated database marketing solution for Ultimate Electronics while providing analysis of the company’s customer base as well as multichannel dialogues with customers through the Harte-Hanks Postfuture platform for e-mail delivery. Says David Smith, senior vice president of marketing for Ultimate Electronics, “There is an inherent value in understanding our existing customers and prospects, so we chose a database marketing solution that allows for real-time analysis and reporting on customer profiles and purchasing behavior.” Ultimate Electronics has been using Harte-Hanks’ solution for a few months now and expresses satisfaction with the arrangement thus far, with plans to make greater use of it in the future to promote customer retention and prospecting.
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