Lenbrook Leads the Way
Hats off to Dean Miller and his team at Lenbrook for taking the initiative to develop a dealer program that goes well beyond the typical signage and endcaps. Called the Digital Music Experience Centers (see our cover story for more), the program is a tight collaboration between Lenbrook and some of its best dealers to create an area on their sales floors that highlights and demonstrates full solutions that maximize consumers’ digital music listening experience.
In a nutshell, that is done by educating the consumer about high-resolution downloads, storage options, quality playback and easy streaming.
The program stands out for a number of reasons. One of the most important is that it was developed in coordination with dealers, whose input and feedback guided the program to fruition. The importance of that type of collaboration can’t be overstated. One of the most consistent complaints dealers, retailers and resellers have in any industry is that their vendor “partners” fail to solicit their input and feedback when it comes to program and product development. Too often, the result of that disconnect between the front office and the front lines are programs with little dealer relevance or a products the consumer doesn’t want or can’t use.