Lenbrook Leads the Way
Dave Wexler of The Little Guys, the first dealer to implement Lenbrook’s program, echoes what many dealers have been telling us. “Who the independent dealers pick as their partners is so critical because it’s going to determine our survival. If we deal with vendors that care about us and need us, the future is good,” he says. “The big guys don’t really care about us. They only care about how many boxes they sell. If we rely on them, we’re in trouble.”
Lenbrook understands this and has made a noble effort in trying to help independent dealers overcome the challenges they face today. “We’re not trying to sell [the dealer] anything,” Miller told us, “but we are trying to offer them some new direction for their businesses.”
That’s a direction worth going in.