12-Volt Talk: Face-Off
Partnering with smartphone vendors is something the top-tier manufacturers have been doing for years. It’s probably time your store seriously thought about doing the same. There may not be the big dollars in cellular as there once was (that’s why most car audio retailers dropped cellular as a category), but there can be big dollars in making smartphones work seamlessly in the car.
Remember when we used to get the big bucks to make bag phones honk the horn to notify the customer the phone was ringing? Well, its going to get more sophisticated and complex than adding a horn relay, but it can be even more profitable.