Hawk Incentives Integrates Prepaid Rewards With Mobile Wallets
Texas-based rewards and incentive solutions provider and Blackhawk Network business Hawk Incentives has announced its new "open-loop" Mastercard prepaid cards which are compatible with major mobile wallets. Through use of their "Digital Pass" technology, the company is the exclusive provider of these wallet-enabled prepaid cards, allowing Hawk Incentives customers to "connect loyalty programs, gift cards and other offers to mobile wallets." The company also stated in its press release that this would help to "advance the wallets... to platforms for far-reaching customer engagement."
This new, unique technology appears to be tailored to the increasingly mobile-minded consumer, giving marketers additional tools to reward them and reach a larger audience of users to promote their products to. Theresa McEndree, VP of Marketing for Hawk Incentives, explained that “the ability to connect your incentive or promotional reward to a wallet is a game-changing innovation,” adding that “this flexibility helps our partners to deliver the right rewards to the right recipients.”
Talbott Roche, CEO and president of Blackhawk Network, stated that “Mobile devices are an integral part of consumers’ lives and they have high expectations for the mobile brand experience. Shoppers... want the ability to incorporate all of their loyalty cards, promotions, rewards and offers in one mobile location."