HD DVD Runs Bowl Ad- But is the Game Over?
Toshiba, as promised, ran a thirty-second spot during Super Bowl XLII Sunday night, for which it reportedly paid $2.7 million. The ad was for Toshiba’s own players, and was meant to dispell the notion that the format war has been decided to Blu-ray’s favor.
The ad features a group of fans watching a football game, before asking the question “what do you do when the game’s over?” The answer- watch movies in high-definition. Multiple action scenes, from such movies as Shrek and Transformers, then play, before a title card shows that the players are now available at Amazon.com, Best Buy, Circuit City and Wal*Mart, for $149.99.
The ad can be viewed in its entirely on YouTube, here.