HD DVD Super Bowl Ad Was Not National
Many format war enthusiasts who watched Sunday’s Super Bowl looking for Toshiba’s HD DVD spot were disappointed when the ad failed to air in their markets. And that’s because, despite earlier reports, the ad did not air nationally and was never meant to do so. Toshiba confirmed this yesterday, according to the Web site TVPredictions.com,
Super Bowl commercials are almost exclusively aired nationally, with the only other prominent regional ad of Super Bowl Sunday being a targeted ad buy in some states by presidential candidate Barack Obama.
And in other HD DVD news, a major sale has begun on Amazon.com of movies in the format, FormatWarCentral.com said. The majority of the discs are on sale for $14.95.