A potential customer walks into your store and says they want one of those new HDTVs that they were so impressed with at their friend's house, now what do I do? Oftentimes they don't know what they're really getting into, they only know that they want their HD, and they want it now. As a retailer, you're always focusing on maintaining high levels of customer satisfaction to keep your customers coming back. As their trusted expert you owe it to them to send them home with the right product and the right accessories so that they can enjoy their new purchase to its fullest. By providing your customers with everything at the time of initial purchase, you can prevent them from having to come back over and over again, which leads to frustrations and product returns—or worse, going to the competition to complete their purchase.
While consumers are getting more familiar with HD programming and more excited by the continuing falling prices for HD televisions, they are not getting an education about what HD really is, and what accessories they need to make their HDTV experience a successful one. As a retailer, it is important to ask the right questions to this HDTV novice so they go home with everything they might possibly need.
How will they be receiving their HD programming? Digital signals are being delivered by more cable, satellite and off-air sources then ever before. In order to make sure your consumers are getting the most available HDTV possible, they will probably need some combination of the three. Cable and satellite both have a lot of great HD programming, but there is no way to guarantee the consumer will be able to get all their local service in its original highest-quality 1080i format. More and more HD televisions today come with built in digital tuners allowing the viewer to take advantage of free off-air HD broadcasts. Send your customer home with a high quality HDTV antenna to receive those local HDTV channels to guarantee they'll be able to see Monday Night Football, March Madness or their favorite TV show in HD.