A Third of Homes Have HDTV
HDTV has been adopted to the point where slightly more than one third of households in the U.S. have it. That's according to data released last week by the Nielsen Co., and released on the company's blog. Nielsen went on to call HD the most rapidly adopted new television innovation since color TV.
“It’s clear that despite the current economic climate, HD remains on course to become the benchmark in TV viewing," Nielsen's senior vice president of insights and client research initiatives, Steve McGowan, said as part of the announcement.
"As prices of HDTVs continue to fall — a trend that might accelerate in the current environment — and circumstances such as the digital transition create new opportunities to promote the sets and programming, HDTV will continue to gain a greater foothold in U.S. television homes.