Head Monster Noel Lee Rolls Out New Lines, Discusses Industry
We are really exploding the fashion element. In order to attract more consumers, you can’t have one style fits all, because one style doesn’t fit all. You need different selections. We’re offering more choices. You can attract women with Diamond Tears. DNA was specifically designed for young kids, for girls and boys. How something looks on someone is as important as how it performs. It’s like a high-performance car; if it looks bad, you can’t sell it. But if it looks great and doesn’t perform, people won’t be happy with it.
That’s exactly what’s happening with headphones. You have some headphones that are catering to fashion that don’t sound good, and you have others that sound good but aren’t. We want to have the bleeding edge on both. We want to be disruptive in fashion. And it has to have state-of-the-art sound or the next generation of sound, as we like to call it. That’s what DNA is.
The next generation of sound is beyond bass. It’s quality and clarity and articulation and definition and separation between instruments. It’s also efficiency, because people are buying headphone power amps, so they can get the feel ofsomething really dynamic. But with ours, especially with the latest designslike DNA, you don’t need an amp. We design the new lines so that everything doesn’t sound like a big ball of mush. The detail of each instrument is really cool.
Dealerscope: After hearing and seeing a lot of the new Bluetooth portable speakers, we can’t help but feel they’ll be as hot at retail as headphones. (Monster recently released its ClarityHD Micro Bluetooth speaker.) What’s your take on that market?
Lee: I agree. Retailers must market them next to headphones, tablets, smartphones. Bluetooth speakers are going to be as necessary as the smartphone or as the tablet. Potable sound of this quality is a lifestyle changer, like headphones were a lifestyle changer, just like Bluetooth headphones are going to be a lifestyle changer. It changes the way you interact with your gear. The Micro is like an audiophile speaker shrunk down to a small level.