Head Monster Noel Lee Rolls Out New Lines, Discusses Industry
You can’t get that online. You’re not going to experience online a demonstration of Monster’s new 4K cable You’re not going to be able to experience installation online. You’re not going to have repair centers online. And you won’t have knowledgeable sales people to interact with when you’re online. And for speakers, here’s what I don’t get.
There was a time when I said TVs would never be sold online, but nowadays they are because all the pictures are the same. So what’s different: the audio. How do you buy a speaker without listening to it, how do you buy a headphone without listening to it. Especially with higher-priced goods, you have to be able to demonstrate it properly and talk about it knowledgably. That’s very difficult to express in words online. That’s the only way to really differentiate that experience.