Hearing the Latest About Headphones
There are two ways of looking at the 2012 headphone market. Close up, it appears to be a cluttered, confusing mass of SKUs flooding the market at nearly every price point, from a measly $5.99 to a whopping $5,999. But the big picture is very different.
The category has risen in importance with the rise and ubiquity of portable devices. Headphones are the bonus "profit product" of the CE industry, with accessories and audio companies alike leveraging listeners' desire to buy models with high style, comfort and sound quality.
Several executives from prominent vendors recently told Dealerscope how they view the state of the market and what they are doing to differentiate their products from the hundreds of others vying for the ears and the dollars of consumers. Here's a segment from article that will appear in our February issue.