Hearing the Latest About Headphones
The third element is about fashion being an important feature in the selection of a headphone. It may not be the most important, but it certainly enters into it. It's like when one selects an automobile. Performance and comfort and economy are key criteria. But if the car looks ugly, that doesn't help the sale of that automobile. I think looks influence the consumer decision, so Monster will be focusing a lot on the fashion element, which will be a headliner for our new launch of the Inspiration line, which will be out in the March or April time frame.
The theme of Inspiration will be inspiring listeners through music and fashion. They're both tied together, but it's not fashion and music; it's music and fashion, in that order. It's the ability to reproduce music to get a great sound experience but at the same time, cater to the fashion element of what consumers want today.
Inspiration, right now, will include over-ear and on-ear models with noise cancellation. It will have various interchangeable headbands, so that it appeals both to the business customer, with a more conservative but still very high-end-look, or it can be totally "wow," for the young and trendy.It spans both markets.