Hearing the Latest About Headphones
Mark Aling, Director of Marketing, Paradigm: We've been selling our Shift earbuds since October, and it's exceeded our expectations out of the gate in terms of the numbers we're selling, even though we're not in any kind of expanded distribution. We're still only selling through our independents and also online.The dealers who've taken it on are doing well with it.In that category, besides earbuds, we also have an active speaker. The rest of the headphones line including gaming headsets and a few other surprises will appearsometime in May or June.
Evert-Jan Huizing, Executive Vice President/Business Development, Bowers & Wilkins: We're a 45-year-old audio company and we love music. When we started looking at what Apple was doing, it became pretty clear that the mobile market was growing and we saw it as an underserved market as it relates to audio. So we felt we could do a better job in applying our skills to that new market segment.Our goal has never been any different than trying to make the best possible product. Our DNA is all about performance, innovation and great design using authentic materials.And that's where our Model P5 came from.
It's great -sounding, mobile, high-performance, light, and lets the listener take phone calls easily, and we did pretty well with that. As we explored, and learned more, we saw there were people who didn't want a product that went over the head. So we designed the in-ear C5 using the same recipe, putting performance first. It's all metal, it has tungsten from the inside out, and it has real innovation in it; it sounds terrific.We look to make something beautiful, and we look to give it a long lifecycle and make sure it stays beautiful forever versus launching a new headphone every year.