Hearing the Latest About Headphones
One hot technology area is wireless. With more devices having Bluetooth and AirPlay, we're seeing more requests for wireless products.
Tony Ostrom, Director of Product Development, The House of Marley: We just launched the brand in the fall with 52SKUs internationally. In the market today, it's either a more stylistic push with decent sound or it's more of the traditional, performance-based headphones. What we're trying to do is couple all those things together in a unique way. We want to cross over into a lot of different price points.
We have three product tiers: the Jammin' Collection, which is more youthful and starts at the entry level but gets up to around $200, the Freedom Collection, which is more traditional in price point and performance, ranging from $79 up to around $200, and the Destiny Collection, our more aspirational line, ranging up to $300.What we're trying to do at every price point is to couple what we call best-in-class product with a sound signature that is specifically Marley - realistic in the highs and mids but with solid, warm, inviting bass - not the annoying kind that comes out of the Jeep three stoplights away.