Phiaton Targets April for New Headphone Releases
Two new models are slated to ship in April from Phiaton, a premium-priced-headphone maker whose brand just launched in the U.S. last year.
The PS 300 NC noise-canceling headphone ($299) and the PS 320 full-range-sound-enhancing, two-speaker model ($150 to $190 range) join the company’s inaugural models. Those include the flagship MS 400, Phiaton’s first product to use carbon graphite fiber in its housing to prevent sound leakage, and the PS 200, an in-ear design that optimizes high- and mid-range tones and whose earpiece design was inspired by the look of a jet engine. These models are already selling through the company’s own Web site and through Internet retailers such as amazon.com and buy.com.
Phiaton president James Baik said selective brick-and-mortar distribution plans are also in the works for the line. “Our products are targeted at audiophiles, but also at people who want fashion- and style-oriented products,” he said, pointing out that Barneys New York, the luxury department store chain, will be one outlet to carry the ’phones.