Top Buyers Share Sales Tips On the Hottest Accessories
Digital WD TV HD media player comes to mind. Another category that was good for us this year was Internet radio; the Aluratek line especially, which has a model that includes a clock radio. Even though people can listen to Internet radio on their computers, they want to avoid all the pop-ups you get with free downloads. We've also expanded our USB thumb drive and Memory Card categories. It seems people are buying bigger capacity and HD cards for their cameras.
Roger Abady, Audio Craft: We do have a showroom and do some retail, but retail is a lever to a custom job for us, and control systems are the accessories we sell to complete that job. We do a lot of remote control and warranty sales as part of our business. It's through selling systems that we sell these, and I put a control system and a warranty into every proposal.
We sell URC, which offers a remote line that ranges in price. The good thing about it is you can sell up and down the line. If the customer doesn't opt for the full-blown touchscreen, you can step them down a bit and it won't harm functionality, and it's a way to cut overall costs on the system you're selling. With a $10,000 or $12,000 one-room system we will usually
pitch a $999 remote that would total about $1,500, including programming and installation, and they usually buy that one.