What’s New With Headphones
Another adds enhancements in our safe-listening earphones for children that helps parents and the child communicate while the child is listening to favorite content. That's where parents' personal responsibility enters in. With a pair of speakers, you always could tell if a child was listening to too-loud music, but with headphones or earbuds, you have no idea how loud they have it turned up, or how long they're listening. There are strict regulations in the industrial sector about noise levels for periods of time to avoid prolonged exposure.
A child could use these in any listening device and it would restrict output level so that they will not exceed limits for four-, six- and eight-hour periods. Our packaging and marketing message will help parents understand the technology. And since the line is noise isolating, it also encourages the child to turn the volume down because he's not fighting all the rest of the noise. We also have a software application that allows the parent to configure when the mic will trigger so that when the parent wants to talk to the child, they can, without pulling their earphones out or without the child pretending that they don't hear the parent. It also gives a child an ability to have enhanced situational awareness so that he can hear noise he should be aware of, and it will disrupt the music.
Noel Lee, Head Monster, Monster: First, sonic performance for us is the key to why consumers buy Monster products. The expectation of a superior sound experience is the No. 1 reason why people select a headphone. We've shown that if we provide a superior sonic experience they will pay the money to achieve that. Our focus will be to build even higher sonic performance in coming years, building on our consumers' expectations of high sound quality, but at the same time looking for advances in manufacturing so we can keep the prices within reach. It's not sound quality at any cost; it's premium sound quality at a fair price. We think the consumer still values sound quality as the Number One criterion for selecting a headphone.