Heads-Up Display Tech in the Aftermarket
Heads-Up Display (HUD) technology has been used in the aviation industry for years. If you set the “way back” machine for 1988, General Motors stunned the crowds with the introduction of the first heads-up display for the car in Cutlass Supreme models. It just displayed the speed using a blue LCD, but it actually worked pretty well. And it was in stark contrast to the rest of the analog dash below, complete with old-school analog odometers (both vehicle and trip).
Eventually, GM added color to the display, along with more information. Then, other OEMs started to slowly integrate the technology into vehicles as both a safety feature and an increase to the ‘wow’ factor. BMW has been a fan of the HUD and even gives the user the ability to customize the information, even right down to what song is playing on the infotainment system. As far as the end user, some love the technology while others are not so easy to adopt it. But it is one of those technologies that, once used, you wonder how you lived without it. I personally am with the proponents of the technology; it allows the end user to safely keep an eye on the road without having to look down to the instrument cluster. This can be especially useful for navigation system directions and arrows. Usually, customers who have a heads-up display wonder why it is not an option on their second vehicle.
The opportunity for the aftermarket lies with the ability to deliver an OEM-style heads-up display experience, especially on models that do not offer the function.