Hear Them Roar
Lisa Pearce pays little attention to the fact that she's one of only a few female engineers in her field. "To be honest, I've never seen a difference; I would never view myself as different," admits the software engineering manager for Intel. "If someone said to me, 'What about women in engineering?' to me, there's not a problem. There's less women getting into the field, so there's less women you work with."
While Pearce notes that the ratio of women engineers in the working world is on target with the percentage of women once in her college classes, certainly there is something to be said about the discrepancy starting from the ground up. Though each woman featured in this article may have vastly different perspectives about their roles in the industry, they all exhibit the ability, arguably even better than some veterans, to adapt to changes within the marketplace. Having come from a somewhat embattled place wrought with stereotype, women in CE are forced to compete harder than their male associates, making their impact evident in today's wired world.
But what's common about many female professionals who may find themselves humble pioneers in an otherwise male-dominated environment, is their decision not to focus on gender, but rather, to consider themselves a part of a much broader team working toward common goals of getting products to market, selling them and inventing new models. In many cases, drawing a distinction between men and women is looked upon as unnecessarily intrusive, as if measuring their work based on their gender somehow undermines the jobs they do on a daily basis. Even so, one may still be left wondering if the consumer electronics industry still sustains the old boy's club image that has long defined it.