Here and Now - Digital Imaging Explosion
Storage capacity, which is still mostly limited, will expand in the future. Most cameras come with 8 or 16MB memory cards, but there are now 32MB cards and up on the market. Also, Canon's cameras accept the IBM microdrive, which is the size of a CompactFlash card but stores 340MB worth of data (it retails for about $250).
For digital cameras and digital imaging products, Amazon expects the interest to grow as more people learn about the benefits of digital and online photography (such as sharing albums and printing online), Haynes offered. "I think the whole portability of the images is attracting a lot of interest and attention," he noted. "The quality is going up, and the prices are going down. For consumers, that means that there are more options than ever available to them."
"We have seen a significant increase in advertising both from retailers and manufacturers, and this has helped to shape brand preference," said Minolta's Sienkiewicz. "Many consumers respond to brand, others to ease of use and some to specifications and features. Generally, they are better informed than ever but also now have considerably more choices, too."