More From Dealerscope's 40 Under 40
Why: A marketer with DirecTV dealer experience, Berg helps independent dealers grow their businesses in a tough environment. During her three years at DSI, she has revamped its marketing department, pioneered the DSI Electronic EXPO mini tradeshows, and created a new arsenal of sales and marketing tools for DSI's DirecTV dealers.
Greatest Business Achievement: "Building the current marketing team at DSI. I have a great group of people in marketing, design and training."
Best Recession Lesson: "DSI didn't suffer the way many businesses did, but the recession certainly showed us how important it is to not lose focus on business basics."