More From Dealerscope's 40 Under 40
Most Important Business Advice: "Focus on your own company and not your competition."
Michael Bridwell, 36
Marketing Communications Manager, Digital Projection International
Education: B.A., English Studies, University of South Carolina
Why: Bridwell came to DPI in 2008 from his own business consulting firm early in the recession. In March 2010, after less than two years with DPI, he was promoted to the senior management team. He volunteers with CEDIA and INFOCOMM and is a stalwart promoter of the custom install industry's technologies and the individualism and hard-won success of its executives.
Greatest Business Achievement: "Successfully applying the motivation, focus and curiosity that I developed through running my own consultancy to the specific needs that Digital Projection had when I arrived."
Best Recession Lesson: "Diversify. Diversification gives you a better chance of survival or, in a better market, a better chance to vastly succeed if you encompass as many abilities as possible in as many markets as possible."