Buying Power: Do or Die
"It really is an opportunity. For the first time, the consumer awareness and the consumer demand is ahead of us," he said. "3DTV is important whether you believe it or don't. The more we showcase the technology, the more we future-proof the sets, the more we can increase ASPs."
Ristow urged his integrator and dealer base to set up strong demos of VOD and 3D TVs to start educating customers and to become the TV technology experts in their markets. If they don't, the big nationals will take the business. "It's all about the demos," he said.
Ristow and others at the Summit also predicted that 3D will drive the resurgence of front-projection video and DLP TVs. The large screen sizes and picture quality will more closely replicate the 3D experience delivered in the cinema.