With HFR, LG is Set to Introduce Latest TV Acronym to the World
As it participates in SES Industry Days conference this week in Luxembourg, LG Electronics is prepping a presentation that will introduce the video industry and consumers to the latest TV technology. LG and SES will demonstrate 4K High Frame Rate (HFR) broadcast on LG OLED TVs during the tenth edition of the SES conference.
In a statement, LG explained that the 4K HFR content will be transmitted live via an ASTRA satellite and displayed on an LG OLED TV using a prototype HFR software. The demonstration is expected to show visitors the opportunity for “highly improved image quality” through 4K HFR broadcast content.
With its introduction, HFR joins the ranks of other relatively new video technology acronyms, all of which tout themselves as top-of-the-line viewing technologies. Among them: HDR (High Dynamic Range), which expands the range of both contrast and color in TVs; UHD (Ultra High Definition), which basically applies to TVs that are 4K and above with a 16:9 aspect ratio; and OLED (Organic Light Emitting Diodes), or the TV tech introduced by LG several years ago that displays a much wider color gamut—blacker blacks, etc.—than standard LED TVs.