hhgregg Debuts "Help"-Focused Ad Campaign

hhgregg has launched its first-ever national advertising campaign, which is called "We Help."

According to a New York Times piece about the campaign, the ads emphasize the quality of the chain's staff, specifically their "smarter associates." The ads use a cover of the Beatles song "Help!"

The first ad describes hhgregg as "the fastest-growing appliance and electronics retailer in America."