Creating an Experience
Walking into the Hifi House in Wilmington, Del., is like stepping into a futuristic sensory pad. The store opened its doors last April and “foot traffic has been phenomenal,” said Jon Robbins, COO of Hifi House Group.
There are high-definition and plasma televisions everywhere you look, but only the ones on sale have a price tag. The reason is Robbins wants his salespeople to find out each customer’s individual needs.
One of the first things you see is a kitchen counter with unusual blue-hued cabinetry above it. A small countertop television shows you how little space a TV takes away from your culinary endeavors. There’s even a kitchen island, which doubles as a conference table. As you walk around a fireplace, you head into a bedroom. There’s a platform bed, covered in a blanket with a contemporary motif. On either side, there are night tables, complete with a radio. And of course at the foot of the bed is a television that spans the entire width.