I have two points, or action suggestions: I think that, perhaps, industry organizations like CEA, whose signature CES show began with audio all those years ago, could more vigorously promote high-quality audio products as works of technology art. Specifically, I believe that the most effective mechanism, and the only one that realistically would have any hope of being cost-effective, as well as having real impact, would be a well- targeted PR campaign, with a high-power PR person. This would focus on getting high-end audio shown in movies, TV shows, magazine articles, celebrities’ homes, etc., as an essential ingredient of the high-end lifestyle. PR can achieve this.
Also, it is up to dealers and integrators to convince upscale clients to be proud of their purchases and show them off proudly to their friends, as works of technology art, rather than hiding them. Coach them to “just say no” to designers who want to hide these treasures. Perhaps their friends may become motivated to indulge themselves.
Sandy Gross may be reached at firstname.lastname@example.org.