High-end Hand Helds Roll Out From Sony and Sharp
By David Dritsas
Sharp announced the retail availability of its Zaurus (SL-5500) PDA, a Linux-based device that was unveiled at the International Consumer Electronics Show last January. Meanwhile Sony introduced two new models (PEG-NR70V and PEG-NR70) to its Palm-OS based, CLIE hand held line. Both companies are targeting these new models at high-end users.
Sharp's Zaurus began shipping late last month to hit retail this week, with advertising efforts beginning on April 7th. The company is offering the product to most of its major CE retailers such as Circuit City, Staples, Office Depot, Frys and Best Buy, as well as some regional and independent retailers and catalog retailers/e-tailers. "Because its coming in at the higher end of the market we wanted to focus on retailers that are already selling higher-end PDAs," said Stewart Mitchell, senior vice president, Mobile Systems & Home IT Group, Sharp Electronics Corporation.