Focusing in on High-Margin Products: The PMA ‘07 Report
Though two thirds of America’s camera shops have gone out of business since the digital transition, the remaining one third are reinventing themselves as profitable cogs in the worldwide $83 billion imaging industry machine.
Photo specialty retailers are gathered in Las Vegas this week to swap profit ideas at the annual PMA (Photo Marketing Association) Show. 600 vendors opened their booths at the Las Vegas Convention Center Thursday morning, showing not only new cameras, which traditionally have profit margins under 10%, but a variety of imaging products like collage prints, postcards, and all manner of photobooks.
Kiosk and printing manufacturers are courting retailers hard, trying to sell one-stop solutions for creating high-magin imaging products. Fujifilm and Xerox have announced a new partnership that will create minilabs like the Xerox Phaser 7760 ($6200, available in April) which allow all sorts of retailers, not just camera shop owners, to get into the photobook and calendar business. KIS Photo-Me, a kiosk company based in France, is pushing a small stand alone kiosk called a “Swifti” that lets tourists turn their vacation snapshots into postcards.