According to a recent study by J.D. Power and Associates, high-speed internet service has surpassed dial-up’s market share for the first time. 56 percent of residential ISP customers use high-speed service as compared to dial-up, which has dropped from 55 to 44 percent since last year. The survey also measured intent to switch service providers, which has risen to 21 percent among dial-up users while remaining flat among high-speed subscribers, indicating that the trend toward high-speed may continue.
A steady decrease in the cost of high-speed service is credited, in part, for the change. Prices are down $1.99 since 2004 to $42.13 for the average cost of a high-speed connection. Steve Kirkeby, executive director of telecommunications and technology research at J.D. Power and Associates, cites another possible reason for the shift, “Although high-speed Internet service is still considerably more expensive than dial-up, bundling high-speed with other products, such as telephone and video service, has made it an increasingly attractive option for many customers.”
Another finding of the survey, now in its ninth year, is that DSL subscribers rank higher in customer satisfaction that cable modem users, with price being the most cited factor in favor of DSL. Both cable and DSL subscriptions, however, are on the rise.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.