Buying Power: HTSA's Sumptuous Social
They golfed, fished and snorkeled, but it wasn't all fun and games for the dealers and vendors of the Home Technology Specialists of America at their recent spring meeting in Sunny Isles Beach, Fla.
HTSA partners built fresh relationships and solidified old ones, honed existing ideas and walked away with new ones. This year's marching orders were set to the beat of what executive director Richard Glikes called "Revivify," or a call to for dealers to pump new energy, spirit and life into their businesses.
As a first step in that direction, Dave Berman, HTSA's director of training & public relations, told dealers to differentiate themselves from the big-box retailers by refusing to offer instant rebates, finding a higher-margin alternative to vendor's product bundles, providing flawless and satisfying product demos, offering strategic special buys, and using MDF programs to drive business.