Distributors' New Retail Initiatives
Our national, regional, specialty, and Internet partners are all serious about cutting costs and we contribute by helping them reduce inventory levels. We allow our dealers to try new product categories without any significant investment or risk. Our state-of-the-art in-house dealer web site allows our customers to shop, compare, and order 24/7 and have us ship the same or next day. For dealers that may not have the floor space or floor model commitment, our showroom is open for dealers to bring customers in to see the full range of a manufacturer's lineup, linked in product vignettes with complimentary products. We also provide extended terms, floor display allowances and volume rebate incentives. We have also provided and managed in-house rebate programs, which allows us to more closely monitor their success for the dealer.
Fred Towns, Senior Vice President, New Age Electronics:
One of the huge initiatives for us is we've been working very hard to make sure we have a very good forecasting and supply-chain system for our dealers. We now have 13 warehouses across the country, so we can get that product to them fast, improving just in time. In these challenging times we need good credit programs, but we also need allocations so that the product is available to them in a timely fashion. We have a 24/7 program called EC Express that gives dealers the ability to order online at any time, see where their order is, see availability; and we have representatives available to walk them through how to do it. It accommodates everyone's time needs.