Distributors' New Retail Initiatives
Another area of focus is around helping our customers enter new market segments and more effectively add-on to existing sales with access to the right products and education. Education can take the form of electronic communications, sales representative assistance, and industry trade shows or SED Road Shows. Our Credit Managers are also tasked with working closely with our customers to find the best solutions to meet their individual financing needs.
Steve Honig, Marketing Director, Volutone:
But now, we're taking our value-added services to another level, not just technical training but business training. We have a free, two-stage, three-hour educational program in all our locations. What we're doing is training integrators in sales. The sessions are divided into sales training and an installation boot camp, and are geared at helping integrators improve their professionalism and gain referrals.