A good way to start the campaign is by having the interns create a Facebook group page for your company. The best thing about this strategy is it's FREE. The page will give you another outlet to communicate your image, identity, goals and loyalties in a place where more than 85% of college students are going every day. This demographic loves to talk about anything and everything, and electronics are a MAJOR part of their lives and conversation.
If your marketing is to the point and on target, you will see a substantial increase in followers. It's important to have your interns aggressively operate and monitor the Facebook page to create hype and traction. They should be writing blogs related to your brand, connecting with peers, gaining friends and followers, and pushing sales. As many businesses have already proven, this will greatly broaden your customer base. You may also choose to use the paid advertising on Facebook, which appear as banners on the right on the page, but I strongly advise against this. You are trying to differentiate yourself in young minds, and having annoying banner ads isn't going to do the trick.
The second platform you should be using is Twitter. If you haven't set up an account yet, ask your interns to do so. Make sure you are actively following and being followed by anyone and everyone. To make your Twitter profile desirable, make sure you include images, special deals, offers, promotions and discounts exclusive for your Twitter followers. This will create a buzz that gains the right number and type of followers. Your business can also use Twitter as a tool for consumer behavior research. Ask compelling questions that relate to your brand and initiatives to drive your "tweets."