When thinking of and creating new marketing campaigns aimed at young consumers, one of the most important things to remember is that it's almost impossible to capture our long-term interest with just one campaign plan.
Given the state of the economy and all of its implications, those marketing strategies must also be easy and inexpensive to execute to reduce overall risk.
When developing these new marketing strategies, the most important step is to hire a group of interns from your local college or university. The bottom line is that you need key people who think, live and act like the audience you're targeting. Many college students need internship credits to graduate, so their compensation doesn't have to eat into your budget.