On April 6th 2017, in a joint press conference held with FIFA, Hisense announced its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.
As an Official FIFA World Cup Sponsor, Hisense will engage in an array of global marketing and advertising activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 territories in the process and greatly enhancing international exposure for the brand. Hisense will be able to associate its logo with the forthcoming FIFA events mentioned above, as well as numerous other rights that include access to advertising boards in stadiums, on-screen credits and other various creative marketing opportunities on-and-off the pitch during the events.
The President of Hisense Group, Mr. Liu Hongxin, sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games. For Hisense, sponsoring the prestigious tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise. “Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships,” expressed Mr. Liu.