Hisense Hires Former Panasonic, Sharp Marketing Exec
Hisense USA has hired Doug Kern as its director of brand marketing. Kern will focus on marketing both the Hisense and Sharp consumer television businesses in the U.S., as well as Hisense home appliances.
Most recently, Kern was group marketing director with Panasonic, and previously director of digital marketing at Sharp. All told, Kern has over 25 years of experience in consumer electronics campaigns.
Kern will report directly to Hisense USA Vice President of Marketing Mark Viken.