Hisense Intros 2015 ULED TVs, Dual-Brand Strategy for 2016
Hisense USA launched on Wednesday in New York City its 4K ULED (Ultra LED) H10 series curved smart TV in a 65-inch screen size, making it available for immediate pre-order at just under $3,000 at Amazon.com to ship in October. The company said it will be positioning the set and an additional 55-inch model, also available for preorder at under $1,300, as competitors to both LG’s OLED sets and to Samsung’s SUHD sets, but at lower price-points.
At the same time as the product rollout, the company briefly addressed its acquisition this summer of Sharp’s TV business. Peter Erdman, vice president of sales, said 2016 will usher in a “dual-brand strategy” for Hisense, which is licensing the Sharp name and has bought a Sharp TV North American production facility. “This means we’ll be able to supply more ULED, Hisense and Sharp products,” he said. The arrangement with Sharp is effective in early January 2016, he said, adding that new Sharp products are being discussed now and may be announced at the end of January.
Niko Savovic, Hisense product manager, said Hisense owns 17 patents in areas including dimming, High Dynamic Range, and pre- and post-image processing, from which this second-generation ULED series benefits.