Hisense Launches Low-Priced Tablet At Walmart
Hisense has partnered with NVIDIA and Walmart on the release of its Sero 7 PRO ($149.99) and LT ($99.99) 7-inch tablets. The China-based manufacturer is also gearing up to launch a series of 4K UHD TVs in the U.S. market sometime during the fourth quarter.
The first generation of the Sero 7 series will be sold exclusively through Walmart, while distribution of the next generation of tablets could include other select retail partners, said Peter Erdman, vice president of consumer electronics at Hisense.
Jonathan Frank, vice president of marketing at Hisense, said the manufacturer chose Walmart as its exclusive launch partner based on their long history of doing business together and because the tablets' price points and focus on gaming match the retailer's family-oriented and young clientele.