Hisense Selects Mark Viken as New Vice President of Marketing for Hisense USA Corporation
Mark Viken has been hired as the vice president of marketing for Hisense USA Corporation, the company announced in a statement on Monday. Viken will oversee the product and branding efforts for Hisense and will report directly to President and CEO Jerry Liu.
Viken joins Hisense with years of marketing experience in the consumer electronics industry. Most recently, he served as vice president of marketing for Sharp Electronics Marketing Company of America. Prior to that, Viken was vice president of marketing for MarketSource. And before that, Viken spent 25 years at Sony Electronics as senior vice president of marketing and new business development.
“Hisense is rapidly becoming a world leader known for products that truly improve people’s lives,” Jerry Liu said in a statement. “We are thrilled that Mark is joining us and we look forward to continuing to build the brand in the US.”